Before answering the question of Why digital marketing is important for business, let us first define Digital Marketing. All the marketing activities that make use of the internet or any electronic device is referred to as digital marketing. Using Google, social media platforms, email, and websites to reach out to customers is how a business would use digital marketing.
Importance of Digital Marketing
The digital market comprises of all those who use the internet. Since a large majority of people use the internet, reaching out to the online market makes a lot of sense. A business can effectively tap into the online market to reach out to more people. This will help them market their products effectively. The biggest benefit, of course, is that digital marketing is virtually free. You need not spend money unless you want to maybe boost your Google rankings.
Let us look at some statistics. 32% of small businesses invest only in social media marketing because that’s where most people are. 25% of companies invest in online marketing and 17% invest in SEO. This statistics clearly proves the importance of digital marketing.
Higher Conversion Rate
One of the main reason why digital marketing is important for business is that it ensures a high conversion rate. It is easier to create leads from online marketing than conventional marketing. Generating leads and converting them into sales is far easier online. The effort put it in is also lesser.
Higher Return on Investment
Marketing online can earn more revenues. Statistics show that in traditional marketing it takes up to $1800 to be spent to reach out to an audience of 2,000 people. Whereas in the digital space, you can reach out to 2,000 people by just spending $125. The lower costs and the higher conversion rates ensure it gives a better return on investment.
How to Do it?
If you want your business to get the benefit of digital marketing, you can take the help of a Top Digital Marketing Company Delhi NCR. A company like TecMaestro is well experienced in digital marketing and can help a business to effectively tap into the online market and reap its benefits.
TecMeastro is a leading company involved in digital marketing and can help in all aspects of online marketing like social media marketing, email marketing, SEO optimization, Web branding, analytics, and other related activities.