There are billions of smartphones users who download over a hundred billion applications per year. It indicates that mobile application development is one of the innovative and actively growing sectors today. The mobile application market is dominated by Google apps, social media and several gaming apps. Industry giants are tapping this trend for better branding, improving customer engagement, direct marketing, and so on. Small and mid-size businesses are also making good use of this trend. Ultimately, you can say that an effective mobile strategy involves more than a good mobile-friendly website. It is about iPhone or Android app development, which is further driven by advancements in technology. If you are still having any doubt about the future of mobile application development, discussed below are some of the trends which will clear your doubts:
M-Commerce– Purchasing Through Mobiles
Market analysts believe that mobile purchases will continue to increase as more and more consumers prefer to buy using their mobile phones. The popularity of Google Wallet and Apple Pay will facilitate purchases using mobile phones instead of credit or debit cards. Developers will be asked to build mobile applications that can ensure secure transactions without the need of debit/credit cards or cash. Apart from this, wearable with the facility to process payment can take m-commerce to the next level. Offering more than just data collection and predictive analytics, wearable will play a significant role in the future of mobile payment and building customer loyalty. So, mobile app development companies need to shift their focus on this trend.
Wearable Devices Using Smartphone Applications
The use of wearable devices has gone up in the past few years. Devices like Microsoft Hololens and Apple Watch show up a change in computing and transition from basic to smart wearable. This actually opens up new opportunities for app developers, vendors, and accessory makers. Over a period of time, the smartphone will become a hub of a personal area network with wearable gadgets like smartwatches, on-body healthcare sensors, display devices and a variety of sensors fixed on clothes and shoes. These gadgets will communicate with mobile applications to provide information. This way, they will also enable new products and services in areas like sports, fitness, hobbies, fashion and healthcare. Thus, wearable devices in connection with smartphones will influence next generation of mobile phone application development.
Internet of Things and Mobile Applications
Market analysts also believe that smart objects like domestic appliances, LED light bulbs, toys, sports equipment, and medical devices will be a part of the Internet of Things, and they will communicate through a smartphone app. Smartphones and tablets will act like remote controls, where information will be displayed for analysis and can be used to pay for subscription services, update object firmware and order replacement consumables. Various large-scale companies have started to add Internet of Things to their offerings. Therefore, the trend indicates towards a huge shift in the field of mobile application development that is very promising.
Location and Motion Sensing
Smartphones have got location sensor capabilities. This feature is widely used in geotagging, vehicle navigation, games, and fitness apps. Motion sensing apps are used largely in security, power-saving, anti-theft and games. Over a period of time, technologies like smart lighting will also become important. Combined with mobile application, they will generate personalized data and information.
There is no denying fact that mobile applications have become an integral part of modern digital ecosystem. The skills required for building these apps are in high demand. Therefore, every mobile application development company should keep an eye on these trends to offer competitive services.