SEO or search engine optimization is an ever-changing process that no one can actually master. If you want to survive the search engine competition, you must become comfortable with this change, first. Google, the most popular search engine, is notoriously secretive about its algorithms and their working. And there’s no guess work as well. Updates are introduced from time to time to let the changes happen, which could be a tragedy for some and good news for others.
However, amid all the changes, the fundamentals of SEO remain the same – to provide users with the relevant results for their queries. The search engine looks for:
- Relevant content
- A trustworthy website
- The best user-experience
Following plans must be there in eCommerce SEO strategy:
SEO for mobile devices
Google prefers its users and hence has SEO strategies for mobile websites as well. This works in favor of ecommerce websites too, because the number of mobile users is increasing every day. If you want your ecommerce to grow, optimize your site for mobiles. For instance, if you are paying attention to page load time on desktop, do this for mobile also. A website that fails to load faster on mobiles is prone to losing search engine ranking.
Keep your users informed
When buying something online, users cannot actually see the product. But, read the description and make a decision based on that only. Page with no product description is therefore not good from the customers’ perspective. Hence, the ecommerce site can lose ranking. Be sure to add a description of the item and use only fresh content that provides the necessary information to users.
What does it mean? This is about practices as per Google guidelines – no black hat or gray hat tricks. Poor links to or from your site, duplicate content and keyword spamming are all outside of Google guidelines and hence must be avoided. This is crucial even for large ecommerce sites.
No more anonymous IDs, your URL should clearly reflect whatever it has to offer. For ecommerce sites, the best practice is to use the product name or the relevant page name in the URL. With every product, you create a unique URL that is unique to search engine as well.
Create a brand story
As the days of directory submission, keyword stuffing and link farming have gone, focus is mainly on optimization through natural processes. There’s a need of thinking beyond the regular products and move on to creating a brand story that entertains customers, challenges their thoughts and gives them a reason to get engaged with you. Teaming up with your influencers that favor your brand would help you here. Instead of focusing on the audience size, pay attention to your brand image and products that ultimately help you win customers.
There are little bits of codes that actually feed information to crawlers from search engines as well as social platforms. For instance, when you look around for movies in your local area, search engine will list time, movie name, cinema and other information without even visiting the website. This is schema feeding that informs search engines.
The aforementioned points help in effective optimization of an eCommerce site for search engines. Keeping a tab on these factors definitely gives desired results.