If you want to Google PageSpeed Insight/boost your website’s conversion rate, you have to think beyond improving the headline and the color of CTA button. A faster user-experience is all you need.
Google has revealed a connection between conversion rate and load time, making it clear that you may be losing a major proportion of your prospects to a slow landing page. Fortunately, there’s a tool that lets you determine what causes the lag – this is Google PageSpeed Insights.
Google’s Research on Page Speed
Clicking through 900,000 ads, researchers from Google found that the average mobile landing page takes approx. 22 seconds to load – more than 7 times than most of the impatient internet users will wait before leaving a page.
On an average, if a page takes more than 3 seconds to load, 50% of the prospects leave before they actually see it. Further studies found that more visitors leave with each passing second, increasing the bounce rate.
With Google PageSpeed Insights tool, you can find out exactly what causes a lag while loading a web page. This tool allows you to quickly and easily assess the speed of a web page. Enter the URL and hit Analyze to start the scan.
The tool measures the performance of a page for mobile and desktop devices. Thus, it fetches the URL twice – providing separate scores for mobile and desktop devices. The Google PageSpeed Insight score range from 0 to 100 points and higher the score, the better.
The Google PageSpeed Insights tool gives score in three colors: if you see a lot of red and yellow, it means your page has some load issues. The tool will notify you of these issues. Green means your site has scored well.
Here’s a list of issues and their solution to obtain a higher Google PageSpeed Insight score:
Avoid landing page redirects. Optimize your site for mobile experience.
If your page is not responsive, there could be a number of redirects for pages designed for different devices. Each time a user has to be redirected, page rendering slows down, increasing the load time. Avoid redirects with a responsive design and you would be able to deliver quality user experience no matter what device your prospect uses.
Nowadays browsers are equipped to serve a smaller alternative version of web pages to the internet users. Compression can cause the webpages to shrink by up to 90%. Enable GZIP compression for your server and you can see the difference. It can be done by the technical team that manages your server’s settings.
“Minifying” here means eliminating unnecessary or redundant data without affecting the actual processing of a web page by the browser.
Take help of some external resources to do that. Use:
- CSSNano and csso to minify CSS
- HTML minifier to minify HTML
The PageSpeed Insights Tool suggests optimizing images by reducing their file size to load faster. Graphic components like product images, logo and favicons can comprise up to two-third of a web page. Thus, increasing the load time. Luckily, optimizing images is easy. Replacement of a PNG image with JPEG, using Google’s image compressor tools can help in reducing the image size, increasing page speed. Optimize all images before using them on your website.
Leverage browser caching
Multiple requests between a server and a browser take place before fully loading a page requested by a user. Hence, each one adds to the load time.
Caching is a simple way to allow browsers to “remember” certain elements like navigation, header, logo, etc. The more element a browser caches, the fewer elements it has to load upon receiving a user’s request, ultimately loading the page faster.
A minimum caching policy of one week is recommended, but for elements that largely go unchanged, one year is the preferable time.
Eliminate render blocking sources
Conclusively, these important steps that you should take to increase the page speed score for your website. Aside from home page, also optimize internal pages for faster load time and higher page speed score.