The task of hiring a search engine optimization (SEO) firm to provide you internet marketing services is really difficult. You can feel the pain if you are already on a journey to finding the right SEO company. Generally, you start searching for the firms starting with the one at the top of the Google search engine ranking page. It also seems reasonable as you assume that the guy on top must know what he is doing with the SEO of their own website.
While searching for the services, you will come across many service providers. And, each one of them will claim to get your website on first page of Google’s natural search. How is it possible? It can be as some service providers can deliver the desired results, while others cannot. So, if that’s the case, how would you decide which SEO service provider to hire?
Here’s how you can do it. Just remember these four important points:
Have Well-Defined Goals
Whether you need one-time SEO audit, link-building, content marketing, re-marketing, reputation management or any other services that SEO companies offer? If you are not sure about your needs, get started by analyzing your objectives. If your goal is increased ranking, or if you want to increase sales in some percentage or get more leads, and you can have other goals as well. With a clear goal in your mind, you will enjoy a successful engagement with your SEO firm. You can also make your goals the center of communication with the team.
Get Quotes from Different Providers, but Do Not Reveal
Once you are clear about your goals, plan a meeting with an SEO firm, which you find as reasonably qualified. You can meet them in person or have a conversation over phone or email. Ask them, what you need to do. A credible firm will gladly offer a free consultation as it’s in their practice and they also consider it as a chance to win a client. This session will help you figure out if you are willing to work with them or no. After initial consultation, which may also take a few days as the SEO firm would want to do a little research on your website, you should receive a proposal and price quote from them for the services you need.
Unless you are in a time crunch, do the same thing with other firms, more than two, to make comparisons and ultimately settle for a good company. But, do not reveal this to any of the SEO firms you are considering to work with as it may make them compete less.
Case Studies and References Matter
When you are starting with a company, you should ask if they are going to get your job done. Only an experienced guy can help you win the race. So, without being able to see what future holds for you if you get the services, you should not start. The best way an SEO firm can convince you by showing references and case studies as evidence that they have done a job before for an industry like you.If you run a unique business, look around for a generalist SEO company rather than one that focuses on a particular industry only.
Also Read: How is SEO Different for eCommerce Brands?
Hear Their Side of Story
A great SEO firm can also have a great background story or a success story to tell you, which you will find intriguing. While it is good to have case studies and references, listening to their success story can be quite interesting. Ask them to tell you in details about their experience, background, success, failures and major achievements. The story of evolution, which may also include worst client experience, how they handled the situation and how they have improved over the years, can persuade you to make an instant decision.
These are some of the points you should consider while hiring the right SEO firm. The process requires patience, time and some efforts from your side.